Espoo, Finland - Recognizing that no one style fits all, Nokia today unveiled a new range of products to let consumers express their personal styles on a number of levels ranging from stylish designs, to personalization through vibrantly hued exchangeable covers.
The first four devices to launch as part of the new Nokia Supernova range feature a mix of bold colors and of-the-moment designs, evoking the allure of the latest statement handbags or must-have sunglasses. Aimed at style conscious men and women who want to stay connected, the new range delivers exceptional mobile functionality alongside a variety of music and internet experiences.
"As we rely more heavily on mobile phones to stay connected, they increasingly know everything about us and have become a window into our worlds," said Jo Harlow, vice president, LIVE category, Nokia. "With the Supernova range, we set out to give people the ability to set themselves apart in the same way that they would with a traditional statement accessory."
Xpress yourself
The new Nokia 7610, 7510 and 7310 Supernova devices give people an option to truly personalize their look by matching the style of their phone to their ever-changing moods with a choice of exchangeable Xpress-On covers in striking colors and glamorous surfaces.
Featuring a slide design and smooth curves, the Nokia 7610 Supernova offers Xpress-On covers in a choice of a set of 'steel blue' and 'red' covers offset by a muted gray front surface, or 'bright lilac' and 'steel blue' contrasted against a pristine white front surface. The innovative Theme Colorizer feature lets people identify and capture any color and further tailor a look by applying captured colors to the phone's key illumination and wallpaper.
